The perfect fusion of art and science, SHISEIDO Makeups new TechnoSatin Gel Lipstick is an ultra comfortable formula that envelops lips in long lasting color and hydration with a satin finish. This launch is a celebration of Japanese culture and the many innovations SHISEIDO has contributed to the lip category over the past 90 years, says James Boehmer, Global Artistic Director for SHISEIDO Makeup. As a pioneering force in the beauty industry, we continue to push the boundaries of technology while staying true to our roots.